There are a numerous amounts of quality objectives, ranging from those set by top management for long term purposes to the short term day-to-day objectives. Even though the scope is so broad, they all have one thing in common, and that is they strive for continual improvement within their ISO 9001 quality management systems.
Once you have decided on what you want to improve or measure, you can then go about setting quality objectives using the S.M.A.R.T method;

• S- specific
• M- Measurable
• A- Achievable
• R- Realistic
• T- Time based
In order for these objectives to come into fruition, you must communicate it to your employees so that they can understand their roles. They must also be related to other processes within your company.

Where do these quality management objectives come from?
For continual improvement to occur the management team needs to set quality objectives, at relevant levels within the company, that are consistent with their quality policy. These objectives need to be specific, clear and realistic.The purpose of setting yourself quality management objectives is to show that you are in touch with the requirements (the ISO 9001 standard) and customer needs.

Set some Key measures

Key measures are basically the mission and strategy of a company translated into numbers used to indicate the success or failure in accomplishing set objectives. For example, having an objective that states reduce defects on the production line from 20% to 10% is more effective than stating improve quality of the products coming of the production line.

It is the duty of top management to lead the company in setting the key measures. They need to provide a focused direction for the employee to work towards.

Base quality objectives on key measures

Once key measures have been set, selected and agreed upon by top management, they must be communicated using concise quality statements that highlight and reflect continual improvement to all levels of the organization. The various departments at all levels set measurable quality objectives which are in unison with the key measures.

Design a strategy

Once you have all your objectives you need to set a realistic time frame in order to accomplish the set quality objectives. This is best done when the objectives are split into smaller achievable targets. It’s better to set achievable targets and over shoot than overestimating the target. Identify and communicate the quality objectives to the departments and ensure that it has been properly implemented with timely monitoring and reviewing.

Track the performance of the quality objectives

Planning for measurement and analyses of performance to quality objectives must consider the methods and resources (time, manpower, computer, software, statistical tool, etc) needed to collect, organize and analyse product, process, supplier, customer satisfaction and QMS performance data.

If you need help with setting objectives, feel free to contact our ISO 9001 consultants at Anitech Consulting.

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